Historically, the central stretch of San Francisco’s main artery Market Street was home to a thriving theater arts district. Most of the old time theaters have since closed, but a handful like The Orpheum and The Warfield are a vibrant reminder of Mid-Market’s former glory. In the late 1960s, the neighborhood was transformed with the introduction of Bay Area Rapid Transit, which brought a world-class underground transit system to San Francisco’s main street. But the businesses—already pained by the exodus of city dwellers to the outlaying Bay Area suburbs—suffered through the long construction process. By 2011, there was growing optimism to reestablish the district as an art and cultural district. Yet the optimisim was challenged by the 40 percent vacancy rate and persistent social and economic struggles.In 2010, San Francisco was awarded a $250,000 grant from the National Endowment for Arts’ Mayors Institute of City Design. We collaborated with the San Francisco Arts Commission and numerous organizations to jumpstart the revitalization of Market between United Nations Plaza and Sixth Street through short term expanded arts programming and long term investment in the arts organizations that make Mid-Market their home.